SENIOR ENGINEERS, RESPONSIBLE FROM SCOPE TO LAUNCH.

Your idea.
Live sooner.

Tell us the one thing customers need to do: enquire, book, pay, or try. We define the smallest useful version, build it, test it, and launch it on accounts you own.

30 minutes with a senior engineer. You receive a written scope, delivery estimate, and fixed price before deciding whether to start.

✦ First 5 customer projects from $99✦ Client-owned code and accounts
Define it. Build it. Launch it.

WORKING CONCEPTS

Try the journeys,
not just screenshots.

These are fictional sites and apps we built to demonstrate real interactions. Each one opens as a separate concept website.

Compare all concept demos
01 / CONCEPT DEMOLIVE SITE

Event business concept

Poppy Events

A multi-page celebration site showing an AI theme starter and a sample deposit journey.

Try: AI form · event pages · hosted deposit

Sample scope: Founding Starter · $99
02 / CONCEPT DEMOLIVE SITE

Service business

Alto Interiors

A design studio with an AI project brief and connected enquiry flow.

Try: Services · portfolio · AI brief · enquiry

Sample scope: Founding Starter · $99
03 / CONCEPT DEMOLIVE SITE

Online shop

Goodfolk Gifts

A multi-product shop with an AI gift finder, bag, and sample checkout.

Try: Catalog · gift finder · cart · test checkout

Sample scope: Growth · $299
04 / CONCEPT DEMOLIVE SITE

Founder software

Daymark

An AI launch planner with editable tasks, customer questions, and a timeline.

Try: AI planning · saved work · editable timeline

Sample scope: Build · $999

CHOOSE YOUR PATH

What do you need
people to do?

Choose the path closest to your goal. A senior engineer will narrow the scope with you before any paid work begins.

AI, WHEN IT HELPS

Faster delivery with accountable human review.

We use AI for research, prototyping, implementation, testing, and documentation. A senior engineer remains responsible for the product decisions and finished work. If your product itself needs AI, we can scope a focused AI workflow.

HOW IT WORKS

From idea to
first users.

We start with one clear job your site or app needs to do.

01

Tell us your idea

Book a free 30-minute call. We’ll ask what people need to do and how much you want to build now.

02

Agree on the scope

We define a useful first version, price, and delivery plan before work begins. Larger projects get a custom quote.

03

Build and launch

We use AI to help build it, test the agreed flow, and put it live on accounts you own.

WHAT THE FREE CALL PRODUCES

Leave with a
clear next step.

We turn a rough idea into a concrete proposal you can review before deciding whether to start.

SAMPLE PROJECT AGREEMENTPrepared after your call
Goal
One useful result for the first user
Included
Pages, journey, integrations, and revisions
Delivery
Estimated start and launch window
Price
Fixed before paid work begins
Launch
Acceptance checks, handoff, and support period

HOW WE BUILD

Small scope.
Careful launch.

Our starting price works because we focus on one useful job. We still check the details that make the agreed website or app ready for people to use.

Explore our concept demos
What you can expect01—07
  1. 01

    A plan you approve

    We agree on the pages, main action, price, and delivery plan before paid work starts.

  2. 02

    A usable phone and desktop experience

    We review the agreed pages at both sizes, including readable content and working controls.

  3. 03

    The main journey checked end to end

    We test the agreed action, such as sending an enquiry or following a hosted payment link.

  4. 04

    Launch and handoff

    We launch on accounts you own and give you the live link and a short guide. Each package includes a period for fixing defects in the agreed work.

  5. 05

    Basic SEO foundations

    We set up clear page titles, descriptions, headings, and search indexing essentials appropriate to the agreed site.

  6. 06

    Practical security checks

    We keep secrets out of the browser, validate important inputs, and review the permissions and dependencies used by the agreed product.

  7. 07

    Documentation that fits the build

    Every launch includes a handoff guide. Larger or more complex products also receive architecture and data-flow documentation when it will help future maintenance.

CLEAR STARTING PRICES

Start small.
Grow when it works.

A simple first test or a larger web product starts with the same free call. We confirm the exact scope and price before you pay.

Growth
$299one-time build

More room to explore

Best for: Two connected customer actions

Usually 1–2 weeks once content and access are ready

  • Up to 10 simple pages or app screens
  • 2 actions people can complete
  • Up to 2 standard integrations
  • 2 revisions
  • 14 days of defect fixes
Get a scope and price
Build
$999one-time build

A broader first product

Best for: A first product with several connected parts

Usually 2–4 weeks once content and access are ready

  • Up to 14 simple pages or app screens
  • 3 actions people can complete
  • Up to 3 standard integrations
  • 3 revisions
  • 30 days of defect fixes
Get a scope and price

A LARGER IDEA?

Let’s scope it together.

More pages, features, integrations, or a broader product? We’ll discuss what you need on the call and send a custom quote.

Discuss a custom project

Domain, hosting, AI usage, payment processing, and other third-party charges are paid directly by you. See package details

BUILT FOR YOUR IDEA

It’s yours
from day one.

Your domain, hosting, and payment accounts stay in your name. We guide setup and handle the technical work.

What’s included

GOOD QUESTIONS

Know before
you begin.

Can any idea be built for $99?

No. The founding Starter covers one connected customer journey across up to eight simple pages plus one reusable detail template. It uses our standard setup and is limited to the first five accepted customer projects. More complex work receives a clear quote.

What do you mean by a first version?

A working website or web app focused on the most useful feature to launch first. People can use it, and you can learn what to improve next.

Do I need to know how to use AI tools?

No. We use AI tools to help plan and build your project, then review and test the agreed work. You tell us what you want people to be able to do.

What if my idea is larger than these packages?

Bring it to the free call. We’ll discuss the features, integrations, and delivery plan, then provide a custom scope and quote if a fixed package does not fit.

Why does the Starter package cost $99?

It is a founding rate for our first five customer projects. We are keeping each project tightly scoped while we build real customer case studies. You still receive a written scope, tested launch, handoff, and the stated defect-fix period.

Does the $99 package include payments or AI?

It can include up to two standard modules inside one connected journey, such as a narrow AI helper and one hosted payment or booking connection. A basic enquiry form can sit inside that same journey. Accounts, custom checkout, complex data, and independent workflows require a larger scope.

Who pays for the domain and hosting?

You buy these through accounts in your name and pay the providers directly. We help configure them and launch the agreed project.

What happens if I want changes after launch?

Each package includes a set number of revisions and a short period for fixing defects in the agreed work. New features and ongoing support are quoted separately.

READY WHEN YOU ARE

Let’s make your
idea real.

Tell us what you want to test. The free call ends with a practical scope, delivery estimate, and price.